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"The Mini allowed us to capture a significantly larger portion of the market because it catered to smaller companies."Ĭustomers include Ascend Wellness Holdings, Trulieve, and Jushi. The original RocketBox proved a bit too big for dispensaries, leading to the smaller Mini RocketBox. "There are only so many companies that are going to spend the money on equipment." "There are really few competitors that are viable right now," says Ferranti.
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Ferranti describes three tiers of joint-rolling automation: "ultra-manual" $200 machines that provide an assist to the human roller STM Canna's niche of semi-automatic equipment (the RocketBox 2.0 starts at $16,750, and the Mini is $6,000) and fully automatic equipment with a price tag of $100,000 or more. The RocketBox took off due to its utility and price point. Now in the hands of customers (largely processors, brands, and dispensaries) in 36 states and Canada, Israel, Australia, and the U.K., the RocketBox line represents "a very large portion" of STM Canna's sales, says Ferranti. "What it really comes down to is how many people they have on the other part of the process, the closing and packaging of their joints," says Ferranti."If someone can keep up with the machine, the machine can do upwards of 90,000 joints a day." Its capacity - 453 pre-rolled joints a minute - is more than enough for the vast majority of the market. That led to the development of the RocketBox, STM Canna's market-leading pre-rolled joint machine that debuted in 2018, followed by the RocketBox 2.0. "There was a massive lack of solutions in the space," she says. The company's first product was a rosin press that came to market in late 2017, but Ferranti says it quickly became clear that other equipment was "far more important and more necessary" for customers in the cannabis industry. "The team identified that there was such a massive gap in commercial processing equipment for the industry, and so STM was born, just from that," says Executive VP Jessica Ferranti, who was the fourth employee and longest tenured after Dueweke and co-founder and Chief Digital Officer Erik Blackerby.
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EquipNet is the world’s leading provider of used fillers and various other preowned equipment.
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